I have got an overwhelming response to my last on pre-publish checklist. I am glad that you all found the post useful and informative.
This blog is in continuation of my last post.
Once you have published an engaging post, now is the time to reach to your target audience. If your post is not reaching to whom it is meant to, there’s no point of putting it online.
To make your blogging a success, spend 40% of your time writing and optimizing the post and 60% in promoting it.
Today I am sharing with you a 13-point checklist after you hit the publish button
#1: Promote post URL on social media and forums – The initial few hits on the new post comes from social media and forums on related topics. So, within 2-3 days of the publish share the post URL on all your social media accounts and forums.
I posted my blog post on LinkedIn. It has been shared by one of my connection. It has increased the views on my post.
My tweet was also being shared and liked.
You can share it on other sites where you have the presence like Instagram, Tumblr etc.
But remember, It is better when you create different snippets for each account. It will give a new dimension to your post and will also not look as a spam to your overlapping contacts on different social media accounts.
#2: Sniply – Sniply is one of the most underrated and underused blog promotion techniques. It helps to use highly popular and shareable blog post by others to drive targeted traffic to your website.
To automate the process, create 10 Sniply call to action button and schedule it on the social networking sites like Facebook, Twitter, Google plus and LinkedIn.
Schedule 1 post per day on any of the accounts. For instance, on Monday you can schedule on Facebook, Tuesday on Twitter and so on.
#3: Suggest blog post URL to related scoops – Scoop.it is one of the best content curation-networking sites. There would be many Scoop.it pages related to the topic of your content.
Once you have created an account, you can create your own topic and start curating content related to that topic.
When you curate someone else content on your scoop.it page, there is an option to write your own thought related to that content.
It is a great way to establish your authority on the topic. There is also a feature where you can suggest your blog URL to the related topic.
#4: Publish the post on Medium – Medium is also a great networking site for re-publishing your content.
But instead of adding the whole content, you can add locked content with a link back to your website. This will increase your website traffic.
When you have jump links on your post then you can create a link back to each section of your post.
Here is an example of one of my recent blog post:
#5: Quora – Quora is a popular Q&A website. Answer question on Quora with a link back to your blog post. It also has a blog posting feature where you can add your content with a link back to your website.
It increases the visibility of the post and increases your website traffic.
#6: Create Snippets –Going further in the article, you will notice that I have added several strategies to promote blog URL.
But if you use the same snippet every time and at every location, there are high chances that It will be ignored by your contacts.
So, it is always a great idea to create around 20 unique snippets. But if you write 2-3 lines snippet at the time when required, it will waste your time in getting the idea every time. The best strategy is to write snippets at one time and use it as and when it is required.
Further, in the post, I will let you know where and when can you use it.
#7: Create image for each jump link
When you are promoting the same content for the entire month, you have to make it interesting every time you share it online.
One of the ways you can make it interesting is by designing feature image for each section. This strategy is applicable only when you are using jump links on your post.
These images can be used when you promote the specific link on the social networking sites.
#8: Tweet each jump links, quotes or tips from the blog post-
For blog promotion, twitter plays a vital role. You can use it in various ways. You can create tweets out of each jump links, quotes, tips and facts in the post.
Here are few tips to make the most of this strategy:
- Tweet each section with jump links
- Each tweet should have different content.
- Tweet should have featured image
- Mention influencers with @ feature if you have mentioned them in the post. It will expand your reach if they share your tweets.
#9: Promote on Facebook – Unlike Twitter, you cannot promote the same post several times on Facebook. The best and the most effective way is to promote 2 times a month.
#10: Promote post on Google communities – Google communities are great for getting more eyeballs for your post. But, do not over do it! Join Google communities related to your topic and share your post on Google communities.
Promote post on not more than 8 communities over the months. It’s also very important to use different snippet for different communities.
#11: Promote post-LinkedIn groups – LinkedIn group discussion is also a great place to promote your post. Join LinkedIn groups and participate in discussion related to your post. Add value to the discussion to create an authority in your industry
#12: Participate in forum discussion – Search for the related forums in your niche and participate in the discussion by adding value to the forum.
To search for a forum in your niche, type forum + “Keyword” on Google. Some of the forums I use for online marketing niche are Medium, Growth hackers and Inbound.
#13: Comments on related blogs – Post comments on related blogs to build authority in your domain. You may or may not leave back your link. Blog commenting is also great more building brand image.
Apart from these, there are few other ways you can use to increase the reach of your blog content such as doing outreach campaigns, creating content upgrades etc. I touch upon these points in my future posts.